Adbusters

The Adbusters website was a great one to visit. For my blog, I chose to write on the first topic, picking an ad about food. I chose the first one. This ad is a picture of a screen in a hospital operating room that monitors patients heart rates. You know, like the ones you see in TV shows that have a squiggly line going across it that beeps every time your heart beats. In the middle of the line is the famous McDonald's M (aka: the golden arches). On the bottom of the screen it reads: Big Mac Attack! And in the background of the picture is someone on an operating table with three surgeons hovering over.

I thought that this ad was extremely clever. It is referencing fast food and how it has a lot to do with the health problems of people today, specifically, heart problems. Everybody knows what McDonald's is, therefore the M in the middle of the monitor was pretty self explanitory.

I think this ad is without a doubt effective. It works because most people know where the scence is taking place and what the M stands for. However, I sometimes wonder why McDonald's is always being pin pointed for all of these health problems? Yes, it is fast food, and yes it is bad for you, but there are plenty of other foods out there that are just as bad and contribute just as much. While McDonald's is probably the most well-known fast food restaurant, I also strongly believe that it shouldn't be blamed for the problems with obesity and other health related issues. Nobody forces anyone to eat it, people make that choice when they drive through. But all in all, this ad was simple, clear to understand, and did a good job of getting the point across!